Our Model

Our Model

How Innofy builds AI-powered companies — from idea to value realisation.

Venture Builder Pipeline

1 Identify
2 Structure
3 Build with AI
4 Capitalise
5 Scale
6 Realise Value

Holding Structure

Innofy AS
Holding Company
Grantory AS
GovTech / SaaS
Active
Venture 2
M&A / Legal Tech
Pipeline
Future Ventures
Identified ongoing

Venture Builder Pipeline

Innofy follows a structured process to identify, build, and scale AI-powered companies:

  1. Identify — Map markets with high AI potential and unsolved problems
  2. Structure — Establish subsidiary with dedicated capital structure and governance
  3. Build with AI — Develop MVP with AI-first approach and minimal team
  4. Capitalise — Secure funding through internal loan or external capital
  5. Scale — Go to market, build customer base, and iterate on product
  6. Realise value — Exit through sale, IPO, or ongoing dividends

Holding Structure

Innofy AS operates as a holding company with wholly-owned subsidiaries:

  • Innofy AS (holding)
    • Grantory AS — GovTech / GrantTech / SaaS (active)
    • Venture 2 — M&A / Legal Technology (pipeline)
    • Future ventures — Identified on an ongoing basis

Each subsidiary is legally and financially isolated, with its own capital structure. This protects the portfolio and ensures clear governance.

The Subsidiary Model

Each venture is structured as an independent limited company wholly owned by Innofy AS. This model provides:

  • Risk isolation — One company’s challenges do not affect the rest of the portfolio
  • Clear valuation — Each company can be valued and transacted separately
  • Flexible capital structure — Ability to bring in company-specific investors
  • Clean governance — Separate board and reporting per company

Value Realisation

Innofy has multiple mechanisms for value realisation:

  • Subsidiary sale to strategic buyer or financial investor
  • IPO for companies that achieve sufficient scale
  • Dividends from profitable subsidiaries to the holding company